COMPLETE BROCHURE AND RATIONALE

This week I have been checking over my brochure multiple times making any small changes needed. I have reached the point where my brochure is complete and I can't make any more changes, so i've had a final copy printed out at Ink digital. I chose 170 gloss paper as this seems like the paper most brochures use. It was also a good weight, no to thin and not too thick, so my brochure is sturdy. I am really happy with the end result, it looks quite professional and clean.

Rationale

From very early on I was keen on focusing on 3 areas in Wellington to walk your dog, but I kept an open mind for other ideas. Over time I realised this was the best choice of topic for me and stuck with it. My brochure conveys the perspective of a dog and the experience they have at each destination.
I have added in key icons to show the difference between the locations and used colour, shape and line to portray the atmosphere of each one. I have done my illustrations and layout, quite playfully and made sure to show the difference between each location. I found this whole process worked well when getting advice from tutors as they had a different perspective of things. Even though this might require me to change things, which could be a hassle and take a lot of time, it definitely improves my work and gives me an even better end result.

FINAL STAGES OF MY BROCHURE

After talking to the tutors I have received some feedback for small corrections I could make throughout my spreads. My brochure is looking more or less finished, although there could be other minor things I need to change.

I have moved some things around, like the pllacement of the dog at the very beginning to make room for me to adjust the title on the 'green belt' page as It was pointed out I needed to make the text more consistent with the other two destination spreads, as the text on these is all on one block. I have made a title for the map and changed the type faces to match my titles for the first two spreads. I have fixed up the illustrations aswell, making the line flow through both pages and adjusting them to make each destination spread similar but different. I have also adjusted my front and back cover, as mentioned in the previous post. 

REFINING FRONT AND BACK COVER

After the first class back after the mid term break, I continued to work on my front and back covers. The tutor suggested I make the front cover one whole picture, so it becomes less confusing to looks at and also workd better with the back cover. I also added the mandatory text we needed for the back cover and made this text consistent with the text on the front cover. I think these are starting to come along, I may need to make more changes but these are a big improvement from where i started.

FRONT AND BACK COVER MODIFIED

MID TERM BREAK

I have tried to improve my front and back cover, by making them look like a pair. I realised that they needed to flow together as they will be attached to each other. 

I made the picture on the back cover a similar shape as the front, but reversed, so they look more consistent. There is still more improvement needed but i think this works a little better then my previous idea. I will show these to the tutors and hopefully get some good advice to improve these further.

FRONT AND BACK COVER

MID TERM BREAK

I have been working on developing my front and back covers for my brochure. I was a bit stuck with ideas when it came to this but I managed to create something to show the tutors after the holidays.

Back cover

Front cover

There is definitely a lot of room for improvement with both of these, but I think I have done enough to show my intention.
I want to get the tutors feedback before I make any more changes.